Meet Our Team

Cherish Events is an award-winning wedding and special event planning company

servicing couples in Florida + New York City . 

Owner | FLORIDA REGION

Hello there! My name is Ashley Vasek, and I’m the Co-Owner and Creative Director of Cherish Events.

Creating beautiful atmospheres and perfectly timed moments fills my heart with so much joy! Combine that with my passion for serving others, and you’ve got one happy soul! I absolutely love designing spaces and sketching out floor plans that bring your unique vision to life.

I think my love for celebrating big moments comes from my parents who always made my special moments feel extraordinary. Whether it was waking up to a house fully decorated in a Beauty and the Beast theme or having the coolest sweet sixteen party on the block (complete with a DJ!), those memories are etched in my heart. I can still feel the excitement and joy from those days, and now, creating that same magic for others is my way of paying it forward.

What truly makes my heart smile is spending time with my amazing husband, friends, and family. I love traveling to new places, discovering delightful restaurants, cooking, and hosting gatherings at my home. I’m always on the hunt for places and faces that make me laugh or bring me joy.

I graduated from the University of Central Florida with a Bachelor’s degree in Hospitality Management, specializing in Event Management at UCF's Rosen College of Hospitality Management. When you hire us for your wedding, know that we consider it a true honor and will treat it with the utmost care and love.

I’m a collector of moments, and I can’t wait to create beautiful memories with you!

Owner | NYC Region

Hey! I’m Lauren Gordon, Co-Owner and wedding planner for Cherish Events. So who am I?

I am a wife to an amazing husband, a daughter, sister, friend, athlete, traveler, and dog mom. I love singing (I can actually sing lol), training for the next marathon, and hanging out with my family and friends.

As a resident of NYC, I love the energy, the views, and the bottomless brunch spots!  My husband (Brooklyn native) and I have moved from the Sunshine State and are loving it!  When I am not planning an amazing event, you can find me running in Central Park, catching a show, or trying a new restaurant. I also love visiting FL frequently to visit my family & friends, and of course to plan weddings!

Through Cherish Events, I am the girl who you will find working on contracts, timelines, and checklists. With a focus on client service, I aim to provide personalized attention throughout the planning process. I will use my organizational skills and calm demeanor to make sure everything is executed flawlessly.

Being a part of your most important moments is special to me, I look forward to making it special for you!